DIGITAL NINJAS presents

Get to grips with the Google Ad Grant

Take your Google Ad Grant skills from gormless to guru and maximise it with our online course.

Caitlin, Google Ad Grants expert of Digital Ninjas

13+ years of experience

The Right Approach to Your Ad Grant Changes Everything

We have more than 13 years experience working with some of the world’s biggest (and some of the smallest) nonprofit organisations to help them get more from their Google Ad Grant. We’ll show you what it takes to get get results.

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Insights to elevate your Ad Grant performance

How can I drive more traffic?

Stuck with bid limits and low impression shares. We’ll demonstrate how to unlock these limits and drive more.

How do I measure the return?

Measurement is a core component of any successful Ad Grant management approach. We’ll show you have to leverage Google Analytics 4 to measure conversions and feed that data into your Ad Grant.

I only have a limited target keyword selection?

We’ll show you how to broaden your target keywords and help your cause reach a bigger audience than ever before.

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Ad Grant impact for charities - lots of causes

How to maximise your Ad Grant returns

Our training materials will take you by the hand and guide you through each step of making your Google Ad Grant a success.

Set your Ad Grant up

Get the basics in place before running your Grant search activity.

Measure conversions

Measuring conversions accurately is vital. We’ll talk you through the different types of conversion.

Learn Interface

Whilst our training isn’t a replacement for Google’s basic training, we’ll give you some basics to get you started navigating Google Ads from day 1.

Find keywords

How to find out what your supporters are searching for and include in your Ad Grant account.

Structure effectively

To get the most from your Ad Grant you’ll need to make sure you structure your campaigns, ad groups and keywords effectively.

Balance your objectives

Learn how to get results across the marketing funnel, particularly across the mid to upper funnel parts of your supporter journey.

What People Say

The feedback from successful Ad Grantees speaks for itself.

Digital Ninjas training was just what we needed to kick-start our internal knowledge of the Google Ad Grant. We’ve gone from not using it to having multiple in-house experts that can help us increase the visibility of our fast moving content in the Google search results.

Hui-An Ho

Taiwan Fact Check

I’m delighted with the level of insights that Digital Ninjas provide on our search campaign performance. It has enabled me to allocate budgets effectively and dynamically based on outcomes. Since taking over the management of our account, we’ve seen an increase in both efficiency and volume of results.

Rickard Vikstrom

The Life You Can Save

We’re really happy with the work that Digital Ninjas have undertaken on our Google Ad Grant. I’ve found the Ninja team to be proactive in making sure that our latest performances are promoted effectively using the Ad Grant budget. The overall results are now a significant contributor to digital conversions for Melbourne Theatre Company.

Jane Sutherland

Melbourne Theatre Company

Fiona and the team at Digital Ninjas have listened to our needs and created a bespoke campaign that quickly delivered results

Samantha Payne

Founder

Digital expertise you can rely on.

We’ve been working with nonprofits for more than 15 years. Our team helps some of the largest (and some of the smallest) causes increase their impact through digital channels. Whether you’re looking to raise more money to fund your work, spread the word about your impact or reach more beneficiaries, then we can help you plan, execute, measure and improve your digital results.

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