Get Going with The Google Ad Grant

5k+ Students

4h 20min

5 Reviews

The Google Ad Grant should be the starting point for any non-profit when it comes to their presence in the Google Search results. This course will equip you with the skills you need to maximise your Ad Grant.

5 (699 ratings)

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Course Features

More than 4 hours on-demand video
10+ articles
5+ downloadable resources
Full lifetime access

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What you’ll learn

How the Ad Grant works, how it’s different from a normal Google paid ad account
How to prioritise your campaigns and create a structure that works within your Ad Grant
The tricks to conducting detailed keyword research in a way that maximises your visibility in the search results
Using Google Analytics 4 (GA4) to measure results and drive even more performance from your Google Ad Grant

Spend the $10k

Get your Ad Grant moving and make full use of the $10k available budget

Delivered by Experienced Fundraisers and Marketers

Our course teachers have more than 20 years of experience in Digital Marketing (yes we’ve been at it for nearly as long as Google has existed)

Scale Results

Learn how to get traffic from the Ad Grant and start scaling your results

We’re guessing you already know the answer to this, that’s why you’re here. The Ad Grant gives eligible non-profit causes access to $10k of monthly ad spend for FREE.

The Ad Grant uses exactly the same interface as a Google paid account. So the look and feel of managing your campaigns is pretty much the same – you’ll notice some options that ARE available in a paid account are not visible in the Ad Grant. For example things like access to the Search Partner Network or Google Display Network – this is because this inventory is not available via the Ad Grant.

No, our Ad Grant training is designed to ad value for both complete newbies and those with experience of managing Google paid ad accounts.

The modules deliver more than 5 hours of content. Depending on your level of experience you might find you can skip some sections and start applying what you’re learning in as little as 1-2 hours.

Testimonials

What People are Saying

The proof is in the pudding, or in our testimonials!

It helped get me started with my Grant, and some of what I learned was also useful for our paid account. Would definitely recommend this training course.

Ricardo Owens

Digital Fundraiser

I had hit a wall when it came to getting our Ad Grant account to deliver any noticeable volume of traffic. This course changed the game for me.

Joel Burdine

Website Manager

I really liked the combination of slides covering the basics combined with the detailed sessions that dive deep into the intricacies of the Google Ads interface.

Rhonda Key

Community Engagement Officer

We’re a small start-up charity and don’t have the budgets to pay somebody to do this for us. The Ad Grant training program has helped me and my co-founder to setup the Ad Grant, we’re now seeing more than 2,000 new users each month just from the Ad Grant.

Ashley Hoyt

Founder

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Get Your Google Ad Grant Moving.

Sign-up to our self-serve training course today.

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